How did so many get this so wrong? I fear it betrays something ugly about the way tech reporting works–and doesn’t work–these days. Depth, expertise, and reflection are all lacking. So is serious research. If you are going to write about a patent case, it’s a good idea to read the patents in dispute. Reading patents is not a particularly pleasant business. The language is tedious, legalistic, and often deliberately obfuscatory; you want to give the Patent Office the required information while giving away as little as possible to your competitors. But reading the claims, the critical section of the patent, isn’t all that difficult
We’ve had a tonne of kind messages sent, so thanks to everyone who’s done so in the run up to the big day.
Photo courtesy of Anna Clarke Photography
The plethora of online Photoshop tutorials demonstrate its power and its flexibility, but I believe they also demonstrate its poor design. Think about it like this: what if each time you plunked down in front of World of Warcraft, you had to spend an hour trying to remember, wait, how do I play this?
It’s a little like asking why Hasbro didn’t do Farmville, or why McDonald’s didn’t start Whole Foods … Cultural patterns are pretty hard to escape once you get sucked into them. For instance, Apple and Google are diametrical opposites in so many ways, have all the skills, but neither of them did Instagram, either.