1. User testing has taught us that searchers much prefer the view-all, single-page version of content over a component page containing only a portion of the same information with arbitrary page breaks (which cause the user to click “next” and load another URL).

    Official Google Webmaster Central Blog: View-all in search results

    In short: Users are sick of the needlessly-paginated nonsense that’s prevalent online.

    Posted on Tuesday September 20th, 2011