1. ➶ Steve Jobs on why Apple doesn’t do market research

    There’s plenty to read here about Apple’s product ethos, and it mostly rings true. However Fraser Speirs makes an excellent point on Twitter:

    Apple doesn’t do market research, yet they somehow know that customers are “confused” by duplicate functionality.

    Something tells me the App Store Frustrations kettle is about to hit boiling point….

    Posted on Thursday July 30th, 2009