1. Apple’s goal isn’t to make money. Our goal is to design and develop and bring to market good products…We trust as a consequence of that, people will like them, and as another consequence we’ll make some money. But we’re really clear about what our goals are.
    Jonathan Ive (via Andy Budd)

    Posted on Saturday November 28th, 2009

    Notes

    1. danielpietzsch reblogged this from nikf
    2. nikf reblogged this from andybudd
    3. andybudd posted this