Late last year, I sat down and chatted with Steve Scott for a Mac Developer Network show section on organising press packs for your software release. The segment went live shortly before heading to NSConference last week, and I’ve had a couple of similar emails about it.
I am in the works of a 1.0 product as an indie developer, and your press pack idea sounded really useful and interesting for a release, especially as I’m one to pay attention to all the little details in software. However when I do release it, no-one will have ever heard of me – do you think it would still be useful to work on such a press pack?
Uniquivocally yes. Just because you’re new to the indie scene doesn’t mean you shouldn’t make it easy to present your products to journalists: hell, making it easy for journalists to learn about your app is a great way to encourage people to write about it.
I know, first hand, how much work goes into a 1.0 release - both at the day job and now for my own side project - and know that in the grander scheme of things, a Pages document listing your product’s details, is a seemingly small task. But if a journalist can learn enough from your press pack to provide the details for an article, an article that can go straight to press without the writer having to wait for a response from you, then you’ve justified the time investment right there.
Posted on Wednesday February 10th, 2010
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