1. If you follow your customers, you’ll follow the money. If you follow the medium, you follow the traffic. But, if you follow nothing but your own deranged preferences about controlling every aspect of how your material is consumed and paid for, you might as well dust off your resume and sharpen your spatula.
    Merlin Mann on the publishing industry - though equally it could be about the movie studios or record labels.

    Posted on Thursday March 11th, 2010