During his stint at EMI, [former Google CIO / VP Engineering] Douglas Merrill profiled the behavior of LimeWire users and discovered something rather interesting. Those same file-sharing “thieves” were also iTunes’ biggest spenders.
“That’s not theft, that’s try-before-you-buy marketing and we weren’t even paying for it… so it makes sense to sue them,” Merrill said, while undoubtedly rolling his eyes.
Incredibly in-depth review of GarageBand by Chris Breen.
With GarageBand for iPad, Apple is sending a different message: Yes, GarageBand is a tool for making music, but anyone—from musicians to tin-eared newbies—can use it. No talent required. It underscores this message by eschewing the podcast, ringtone, and movie-soundtrack elements and focusing entirely on making it easy to compose music. It includes a variety of “smart” instruments that allow you to play pleasing notes, chords, and beats on virtual keyboards, guitars, basses, and drums without requiring that you have a lick of musical training.
That doesn’t make GarageBand for iPad a toy or somehow unworthy of trained musicians. In addition to its smart instruments, this eight-track recorder includes a wide variety of virtual instruments (synthesized and sampled) that you can play and record; lets you record real instruments jacked into a compatible audio interface as well as sounds recorded with the iPad’s microphone or a compatible external mic; includes modeled guitar amps and stompboxes for guitar players; offers a couple of different ways to create drum tracks; and even includes a sampler instrument that allows you to use an onscreen keyboard to play back sounds recorded with a microphone.
After spending many hours with GarageBand for iPad, my first-generation iPad, and a few music gadgets, I’m a believer.
I simply cannot wait to give this a go.
Remember the stunning John Lewis “Never Knowingly Undersold” ad from last week? The cover of “She’s Always a Woman” is now available on iTunes
There’s been tonnes of new iPhone apps this year, but these are the new ones that have stayed on my phone since their launch in the year.
I was fortunate enough to score a ticket to see Counting Crows in Brighton last night (thanks to Realmac comrade Danny). Given they’re from an iPhone the photos are, as they say, not too shabby.
© Nik Fletcher 2007-2011 ~ Contact